Service Providers Widely Adopt Ensim Unify Support for BlackBerry Enterprise Server

Service Providers Widely Adopt Ensim Unify Support for BlackBerry Enterprise Server

New Service Manager Speeds Deployment, Simplifies Management and Enables Bundling of High-Value Mobile Services with Microsoft Exchange

Sunnyvale, California — April 17, 2006 – Ensim, the leader in service enablement and automation software solutions, today announced the release of a new Ensim Unify Service Manager for BlackBerry Enterprise Server (BES). Service providers can now easily bundle and deploy hosted BlackBerry services with their Hosted Exchange offering to address increasing customer demand for rich and seamless mobile access.

“On-demand access to email, calendar and contacts from virtually anywhere with a wireless connection is becoming critical for today’s fast moving enterprises,” said Nathan Pitka, Director of Product Marketing at TELUS. “Working with Ensim allows us to dramatically accelerate our market reach by providing small and medium size enterprises with a comprehensive solution to meet these demands.”

“One of the reasons we selected Ensim as our hosting automation platform provider is the extensibility and open architecture to launch additional hosted services to our customers,” said Jonathan Evans, Head of Marketing at Siemens Solutions 1. “The Ensim Unify Service Manager for BlackBerry allows us to continue providing additional high-value services to our existing Hosted Messaging and Collaboration offering, attracting new customers and further differentiating ourselves as a full-range portfolio provider.”

Ensim Unify enables service providers and their resellers to centrally create, control and deliver next-generation applications as hosted services. As with any Unify-enabled service, this latest Service Manager for BlackBerry Enterprise Server simplifies and speeds the deployment of mobile messaging by providing:

Service Provisioning Automation – Activate complex plans across multiple systems/devices as a single transaction supporting advanced roll-back capabilities.

Reseller Channel Enablement – Create and manage private-label, multi-tier reseller capabilities to support all sizes and types of distribution channels.

Advanced Resource Management – Centrally view, classify, manage and track BlackBerry Enterprise Servers to support targeted service bundles.

Delegated Administration - Reduce support costs and allow resellers, administrators and end users to self-manage their services.

“Our BlackBerry support provides our Unify customers with the ability to generate incremental revenues efficiently while delivering differentiated services to subscribers and resellers,” said Sandip Gupta, President and CEO of Ensim. “It’s a key capability that we see generating a lot of traction in the market.”

About Ensim Corporation

Ensim is the leading supplier of service enablement and automation software for hosted IP and application services. Over 200 Service Providers worldwide depend on proven and award winning Ensim products to simultaneously lower their operational cost and accelerate the deployment of revenue generating services and applications, including Belgacom, Earthlink, Telus, and Siemens Communications. Ensim is Microsoft Gold Certified, and also has strategic partnerships with leading infrastructure vendors, including BroadSoft, HP and Sylantro, enabling joint customers to realize the rapidly growing hosted web, VoIP, messaging and collaboration services opportunity.

For more information, visit or contact Ensim at 1-877-693-6746 or +1-408-745-3300 outside the United States.

Ensim is a trademark of Ensim Corporation. All other names are trademarks of their respective holders.

Media Contact:
Karen Sindelar
Ensim Corporation