Ensim Takes Lead In VoIP Provisioning

Ensim Takes Lead In VoIP Provisioning

Extends Partnership with BroadSoft, Adds VoIP Device Management Capabilities, Unveils Bulk VoIP Service Provisioning

Sunnyvale, California — September 11, 2006 – Ensim, the leading supplier of service enablement and automation software for hosted IP and application services, today announced major advancements in its VoIP strategy, including the expansion of its partnership with BroadSoft, the availability of a new automated tool for easier configuration of VoIP devices, and additional functionality of the Ensim Unify platform that enables the bulk provisioning of VoIP services.

Ensim has extended its partnership with BroadSoft to include integration of its Unify VoIP software with BroadSoft’s BroadWorks® release 13 VoIP application platform. The companies’ combined product offering gives service providers enhanced capabilities to automate provisioning and integrate with their existing OSS applications to rapidly introduce, deliver and manage VoIP services.

BroadSoft's IMS-compliant BroadWorks platform provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. By deploying Ensim’s award-winning service delivery software with the BroadWorks platform, Service Providers can provision multiple hosted services, including IP Centrex VoIP, to their users at the same time, requiring staff to master only one simplified provisioning interface, and quickly build up service differentiation without operational complexity.

The combined Ensim Unify/BroadWorks solution enables providers to:

• Simplify the provisioning and management of VoIP services to organizations and users
• Empower resellers and resellers within resellers by providing them with their own portals that can be branded individually, internationalized and self-managed
• Provision multiple hosted services to users through one simple GUI, reducing the need for additional training
• Integrate the Unify platform with existing or new applications or customize their solution, through the Ensim Unify SDK and other extension mechanisms.

Among the key features Ensim Unify brings to the BroadWorks VoIP platform is its Devices Service Manager, which allows service providers to efficiently and easily configure customers’ SIP phones and other VoIP devices. This Service Manager provides an extension toolkit to add new devices easily.
Ensim Unify also helps service providers achieve greater efficiencies by enabling the bulk provisioning of VoIP services. By provisioning multiple VoIP users concurrently, providers can reduce their operating expenses, while at the same time dramatically decrease the time required to deploy their customers.
"Given the importance of time to market, our customers will greatly benefit from the integration of BroadSoft’s BroadWorks and Ensim’s Unify VoIP solution. This partnership offers a complete solution that gives service providers instant and powerful capabilities to automate and accelerate the deployment of managed IP communications services," said Scott Wharton, vice president of marketing at BroadSoft.
"Our goal is to provide an ‘unfair advantage’ to service providers to help them compete in today’s fast-changing telecommunications world,” said Dave Wippich, CEO of Ensim Corporation. “Our partnership with BroadSoft aligns with this goal, by enabling us to deliver to our customers the industry’s most effective hosted VoIP solution that automates and simplifies their operational processes.”

For a live demonstration of Unify, visit Ensim at booth #1525 of the Fall 2006 VON Conference & Expo in Boston, MA, September 11-14, 2006.

Ensim's Service Manager for BroadWorks and its modules are immediately available to Unify customers. For more information, please visit us at www.ensim.com or contact us directly at 1-877-693-6746.

About Ensim Corporation
Ensim is the leading supplier of service enablement and automation software for hosted IP and application services. Over 250 service providers worldwide depend on proven and award-winning Ensim products to simultaneously lower their operational cost and accelerate the deployment of revenue generating services and applications, including Belgacom, Earthlink, Telus, and Siemens Communications. Ensim is Microsoft Gold Certified, and also has strategic partnerships with leading infrastructure vendors, including BroadSoft, HP and Research In Motion, enabling joint customers to realize the rapidly growing hosted web, VoIP, messaging and collaboration services opportunity. For more information, visit www.ensim.com or contact Ensim at 1-877-693-6746, 1-408-745-3300 outside the United States

About BroadSoft
BroadSoft's VoIP application software is revolutionizing the delivery of hosted telephony and multimedia services. Its flagship BroadWorks® technology empowers wireless and wireline carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft leads the VoIP applications market with 6 of the top 10 and 11 of the top 25 largest carriers worldwide including Alestra, BellSouth, Korea Telecom, Singtel, Telefónica de España, Telstra, T-Systems, Verizon and XO Communications.
Ensim is a trademark of Ensim Corporation. BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective companies.



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